The 90-Day Strategic Leads System Build
How It Works
Most agencies sell you a list of services and hope something sticks. We install one system, in order, step by step — and prove it's working with real numbers every month.
What You Should Expect
Within 90 days, you'll know three things you probably can't answer today. Everything we build in 90 days exists to answer these three questions.
Where your leads actually come from.
Not "the internet." Which campaign, which search term, which page made the phone ring. Traced to the source.
What each lead costs.
Down to the dollar. No guessing, no averaging across everything. A real number, per channel, every month.
What those leads turned into.
Booked jobs. Revenue. Real money in the account. Not clicks. Not impressions. Dollars.
The 90-Day Build
Phase 1 · Foundation
Before a single ad goes live, we need to understand what's actually happening in your business. Most owners we talk to are paying for marketing but can't tell you which part of it is making the phone ring. That's what we fix first.
We audit every place a lead could come in — your website, your Google listing, your ads, your phone lines.
We install tracking so every call, every form, every message is tied to where it came from.
We clean up your Google Business Profile — the thing that shows up when someone searches your name or your service in your area.
We wire your speed-to-lead system — when someone fills out a form, they hear back in under 60 seconds. Not tomorrow. Not "when we get a chance."
We deliver your Day 0 Report — a snapshot of exactly where things stand before we touch anything.
By the end of week two, you'll already know things about your business that nobody has ever shown you. Where your calls are really coming from. How many you're missing. What your Google listing actually looks like to customers.
Phase 2 · Launch
This is where most agencies start. We don't start here because launching without tracking is just spending money with no way to prove it worked. Now that the foundation is in place, everything we launch is measurable from day one.
Your new website goes live — built to convert visitors into phone calls and form fills, not just look good.
Google Ads launch — targeted at the exact services you want more of, in the exact areas you serve.
Your Google listing starts working harder — optimized, posting regularly, collecting reviews after every completed job.
Missed call recovery goes live — if a lead calls and nobody picks up, they get an automatic text back within 60 seconds. You get an alert.
Your first monthly report lands — real numbers: how many calls, where they came from, what they cost.
The phone starts ringing from tracked sources. You'll get a weekly check-in with us — 30 minutes, same day and time — where we walk through what's working and what we're adjusting. No fluff calls. Just the numbers.
Phase 3 · Optimize
By month two, the system is producing real numbers — not projections, not estimates. Actual calls from actual campaigns tied to actual revenue. Now we make it better.
We double down on what's producing booked jobs and cut what isn't — no wasted spend.
We test new approaches on your website — different layouts, different messaging — to get more calls from the same traffic.
Your Google listing keeps climbing — every review, every post, every update pushes you higher in local search.
Cost per lead starts dropping — because every fix from month one keeps working for you in month three.
Your 90-day review lands — a side-by-side comparison of Day 0 vs. Day 90. You see exactly what changed, in dollars.
The cost per booked job goes down. The call volume goes up. And for the first time, you can look at your marketing and say: "I know exactly what this is producing."
And Then It Keeps Working
Most agencies reset every month — new campaign, new idea, start over. Our system is designed to get smarter with time.
Every month of ad data teaches us which searches turn into revenue — not just clicks.
Every review your customers leave makes your Google listing rank higher — that's free traffic that didn't exist before.
Every page we build keeps ranking, keeps converting, keeps producing leads without additional spend.
Every fix from month one is still working in month six.
Your cost per lead goes down. Your lead volume goes up.
That's what a system does that a campaign never will.
Why This Isn't Like Your Last Agency
Founder-run. Every account.
No account managers. No junior staff learning on your dime. You get Michael and Dan — the founders — on every call, every week.
Every lead tracked to the dollar.
We don't send you a report full of impressions and clicks. We show you which calls came from which campaigns, what they cost, and what they turned into.
Revenue, not reports.
Our number is cost per booked job — not traffic, not rankings, not "brand awareness." If it doesn't turn into money on your calendar, we don't count it.
30-client cap. On purpose.
We're limited to 30 clients in Orange County. We don't scale by hiring. We scale by going deeper with fewer businesses.
The Honest Pitch
Right now you're paying for traffic and losing most of it before it ever becomes a job on your calendar.
The Strategic Leads System fixes the leak in four places at once — what's bringing people in, what's converting them on the website, what's getting them on the phone, and what's getting them booked. By day 90 you'll know exactly what every dollar produced, and the cost per booked job will be the lowest you've ever seen — because every fix from month 1 is still working for you in month 3.
No pitch deck. No sales rep. 30 minutes, owner to owner — with Michael & Dan.
