Frequently Asked Questions
Frequently Asked Questions
Twenty-seven questions. The ones every owner asks before they hand someone a check — contracts, refunds, lead ownership, the catch. Answered the way we'd want someone to answer us.
We install a lead generation system for local service businesses — plumbers, roofers, fencing companies, and other home service contractors. One system that captures leads, tracks every one of them, and ties them to real revenue.
Not a list of services. A system that produces one number: cost per booked job.
Home services and skilled trades — plumbing, roofing, fencing, HVAC, electrical, painting, remodeling, landscaping, concrete, and similar. If your business sends crews to job sites and books appointments, we're probably a fit.
If you're a restaurant, law firm, or e-commerce brand — we're not.
We focus on Orange County and surrounding areas because local marketing works best when we know the market deeply. That said, the system works for any service area — if you're the right fit, geography isn't a dealbreaker.
Most agencies sell you services — a website, some ads, maybe social media — and hand you off to an account manager. We install one integrated system, run by the founders, that tracks every lead from first click to booked job.
No handoffs. No junior staff. And our number is cost per booked job — not impressions, not clicks, not "brand awareness."
Those platforms sell you the same lead they sold to four of your competitors. You're bidding against your neighbors for a homeowner who's already shopping price.
We build your own pipeline — your website, your Google rankings, your ads, your reputation — so the lead comes to you first, not to a marketplace. You stop renting leads. You start owning the channel.
Our core system starts at $2,500/month for businesses under $1M in revenue, and $5,000/month for businesses in the $1M–$3M range.
There's a 90-day minimum because the system needs time to produce real data. No setup fees. No hidden costs. No à la carte.
Because the system is built in phases — audit, launch, optimize — and results compound over time. Month-to-month means you'd leave before the system has a chance to prove itself.
Every client who's stayed 90 days has seen measurable results. That's not a coincidence.
Yes — 90 days. After that, you stay because it's working, not because you're locked in. We don't do long-term contracts to trap people.
If the numbers don't work after 90 days, you leave with everything we built.
We don't offer refunds, but we do something better: full transparency. You see every dollar in, every lead out, every dollar of revenue — in real time. If the numbers aren't there at the 90-day mark, you walk with every asset we built.
Most agencies hold your site, your ad accounts, and your data hostage. We hand it all over. Refunds protect bad work. Transparency prevents it.
We don't guarantee a specific number of leads or a specific cost per booked job — because anyone who does is either lying or padding the price.
What we do guarantee: the system gets installed, the tracking is real, the weekly calls happen, and you'll know exactly what's working and what isn't by day 90. If you've never had clarity on your numbers before, that itself is the result.
Everything. Website build or rebuild, Google Ads management, Google Business Profile optimization, speed-to-lead automation, missed call recovery, review management, weekly check-in calls, monthly reporting.
The only additional cost is your ad spend, which goes directly to Google — we don't mark it up.
Yes. Ad spend goes directly to Google — we don't touch it, mark it up, or bundle it into our fee. Most of our clients spend between $1,500–$5,000/month on ads depending on their market and goals.
We'll recommend the right budget based on your numbers.
We tear everything apart. Audit your website, your ads, your Google listing, your phone lines. Install tracking so every call and form fill is tied to where it came from. Wire your speed-to-lead system so leads get a response in under 60 seconds.
Deliver your Day 0 report — a snapshot of where things stand before we change anything.
You'll see activity within the first month — calls coming in from tracked sources, real data flowing. But the system is designed to compound. Month two is better than month one. Month three is better than month two.
Most clients see a clear before-and-after by the 90-day mark.
If your current site isn't converting visitors into calls and form fills, yes — we rebuild it. If it's working, we improve it. Either way, your site becomes part of the system, not just a brochure. Every page is built to drive a specific action.
30 minutes. Same day and time every week. Video call with the founders. We walk through last week's numbers — how many leads, where they came from, what they cost, what booked. Then we talk about what we're adjusting.
No fluff. No slide decks. Just the numbers.
A monthly report that answers four questions: Where are we going? How are we getting there? What does it cost? And what's working? It's built around revenue — not vanity metrics.
You also get real-time access to your numbers between reports.
Michael and Dan — the founders. Not an account manager. Not a coordinator. Not a junior hire learning on your dime.
The same two people on the strategy call are the same two people on your weekly check-in, every week.
Because every lead is tracked to the dollar. You'll know which campaign made the phone ring, what that call cost, and whether it turned into revenue.
No guessing. No "trust us, traffic is up." Real numbers tied to real revenue.
We hear this on almost every call. Here's the honest answer: we can't undo what the last agency did. But we can show you exactly what's happening — every lead, every dollar, every result — and let the numbers speak.
That's why we track everything. Transparency isn't a selling point for us. It's the whole system.
You keep everything we built — the website, the tracking, the automations, the data. It's your business. We don't hold assets hostage.
If the system is working, you stay. If it's not, you leave with more than you came in with.
You do. All of it. The website is built on your domain. The Google Ads account is in your name with us as a manager — not the other way around. The Google Business Profile, the call tracking numbers, the CRM, the lead database — all of it is yours.
If you leave, we hand over admin access and walk away. No held assets. No "we built it on our platform." Ever.
Because this is founder-run. Michael and Dan are on every account, every week. If we took 100 clients, we'd need to hire account managers — and then we'd be exactly the kind of agency we built this to replace.
Thirty clients means every business gets the attention that actually moves the needle.
Got Your Real Question Yet?
We'll pull up your Google listing, your ads, your competitors — live, on the call — and show you where leads are leaking. Thirty minutes. No deck.
Limited to 30 clients · Founder-run, every call.
Yes. On the strategy call we'll walk you through a real client's monthly report and weekly dashboard — names redacted. You'll see the four-question structure, the cost-per-booked-job math, the call tracking, the ad spend reconciliation.
If you can't picture what you're paying for, you shouldn't be paying for it.
No pitch deck. No pressure. We pull up your numbers — your Google listing, your ads, your competitors — and show you where leads are falling through the cracks.
If we're a fit, we'll tell you. If we're not, we'll tell you that too. Takes about 30 minutes.
You're a home service business doing $300K–$10M in revenue. You have a team — not just you on a truck. You answer your phone (or have someone who does). And you're tired of paying for marketing you can't measure.
If that's you, book a call.
After the strategy call, most clients start within a week. Agreement Monday, signed Wednesday, kickoff Thursday.
The first two weeks are foundation — audit, tracking, setup. Ads and the new site go live within 30 days.
The Honest Pitch
Right now you're paying for traffic and losing most of it before it ever becomes a job on your calendar.
The Strategic Leads System fixes the leak in four places at once — what's bringing people in, what's converting them on the website, what's getting them on the phone, and what's getting them booked. By day 90 you'll know exactly what every dollar produced, and the cost per booked job will be the lowest you've ever seen — because every fix from month 1 is still working for you in month 3.
No pitch deck. No sales rep. 30 minutes, owner to owner — with Michael & Dan.
