How To Take Amazing Photos For Your Local Business

Customers are judgmental. In fact, we’re all judgmental, it’s scientifically proven. Contrary to popular belief, being judgmental is necessary. When customers look at your business they make a judgment call, automatically. Yes, No or maybe. It’s an unpopular thing to admit that we sort people, businesses and things based on their appearance. But it’s true. Job […]
How To Fully Optimize Your Google My Business Listing

Everyone is Searching The internet has completely transformed business and culture. We’ve entered into an information golden age. You can find exactly what you’re looking for and a route to where you’re going in a just a few seconds. Need to go to the airport? Easy. Want to get a rental car? Done. Hungry? No […]
How Sales Teams Can Use Online Reviews To Convert Prospects

Salespeople are compulsive liars. Thanks to the Post-Truth Age, it seems trust is in short supply. That’s the general attitude consumers have towards sales teams. The view that anything and everything out of a salesperson’s mouth is a lie. That they’re looking to swindle you, to take your money. But it’s not true. They’re not all liars. […]
Are The Wrong People Managing Your Online Reviews?

Comcast hates customers. At least, that’s been their reputation for as long as anyone can remember. When it comes to online reviews, it seems like no one’s behind the wheel. No one seems to be managing or responding to their nightmarish reviews. A customer service rep changed the name on Ricardo Brown’s bill to Assh*le […]
An Online Review Wake Up Call For Doctors And Lawyers

Her doctor almost killed her… That’s Wendy Wester’s claim. She went to see Dr. Alan Brown, an orthopedic surgeon after her knee injury, when she was hurt skiing. Brown diagnosed her injury as an MCL tear. Wester was rushed to the emergency room after she experienced severe pain. Doctors ordered an MRI and found she […]
9 Customer Service Hacks To Win Rave Reviews

No matter your industry, quality customer service has become a major differentiating factor for businesses. If your customer service team is not up to snuff, your company will be hemorrhaging revenue. To be honest, quality customer service is not complicated. Essentially, your customers need to embrace theses mantras: Be humble Be helpful Be friendly Be […]
7 Unique Email Templates For Requesting Online Reviews

They hate it when you ask. You know it, they know it. But experts are encouraging you to do it. “Ask your customers for reviews,” they say. “You’ll regret it if you don’t,” they imply. Over and over you’re bombarded with advice that tells you to get out there, go grovel and beg for that […]