Navigating Google’s Local Algorithm Updates: What Small Businesses Need to Know in 2024

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Google’s algorithms are constantly evolving in order to surface the most relevant, helpful information to users. For small businesses relying on local search traffic, it’s crucial to understand Google’s priorities and changes in order to maintain and improve local rankings. The past year saw several significant updates to Google’s local algorithm that impacted page experience, […]

97% Of Consumers Search Online For A Local Business.

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97% of Consumers Search Online for a Local Business. As a business owner, it’s important to be found online by potential customers. What do you think is just as important as being found? Let us know in the comments below! #reputation #digitalift

4 Major Barriers Preventing Your Happy Customers From Writing Positive Online Reviews

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Do you know the value of a good online reputation? It’s frustrating isn’t it? You’ve exceeded your customer’s expectations. You’ve under-promised and over-delivered. Maybe you’ve taken a loss for them. Or you’ve pulled a series of all-nighters. You’ve gone above and beyond. When you talk to them, they’re full of praise. So why won’t they […]

Facebook Reviews: An Underrated Gold Mine For Social Proof

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88% of consumers trust online reviews as much as personal referrals, including Facebook, Google Reviews and Yelp Reviews. Facebook Reviews: Why it’s Worth it Over the last few years, Facebook has established review pages for local business. Slowly but surely, the Facebook online review system has gained more credibility, with More Than 68% Of Consumers Using […]

How Local Businesses Create Legendary Customer Relationships

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A 9% increase in revenue correlates with just a one-star rating improvement. Admit it. You’d love to have an army of eager, passionate customers. The kind that tells anyone and everyone they meet about your business. These customers are in love with your product or service. They trust you implicitly, never haggling or complaining about price. They […]

Look Beyond The Stars (Your Customers Do)

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97% of consumers search online for a local business. Does reputation management have you seeing stars? What really makes for a great online review? I wish I could tell you that there’s a “one-size-fits-all” approach to online reputation management. The reality is that everyone digests online reviews differently. The woman who’s searching for a new […]

The Crucial Component Your Inbound Marketing Funnel Is Missing

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Online reviews aren’t vital. “They’re not that big of a deal. We’re doing fine without them! I mean they can’t be that important, right?” It’s a common assumption businesses make. Online reviews are important but somehow they’re neglected and placed on the backburner. Some aren’t sure how to ask (or when). A few are too busy chasing […]

Unlock The Post-Sale Review: Personalizing Your Email Campaign

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Email Outreach Campaigns to capture more online reviews help your business. Does the word solicit make you cringe? Since the days of the door to door salesmen, solicitation has become synonymous with an unwanted request. But soliciting a review from a happy customer does not have to be a dirty transaction. Sure, happy customers love to refer […]

Want Amazing Reviews? Make A Face-To-Face Request

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Sometimes all you have to do is ask your customers to leave a review. You’ve worked wonders for your customer. Now it’s time to ask for their feedback. Which usually triggers our fears of rejection. Many of us take the easy way out. We send out a quick email asking for a review It’s fast, […]

Your Employee Gets Called Out In An Online Review. Now What?

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Pick one, quick. Your company has just received a negative review. One where the customer says some pretty terrible things about one of your employees. Your employee is an all-star as far as you’re concerned. On the other hand, your customer may be right. Both your employees and customers expect you to pick a side. […]