Orange County Based · Serving Local Service Owners
Your strategic marketing partner.
Not another agency
We install one system that tracks every lead to a booked job — by channel, by cost, by month.
Two founders on every account.
Limited to 30 clients in Orange County.
Est. 2018 · BBB A+ · 5★ Google · 5★ Yelp
Owner to Owner
Founder-built. Founder-run. No handoffs.
Michael Goodarzi
15+ yrs · Co-founder, CEO
Dan Brabender
12+ yrs · Co-founder, CPO
You get the founders. Every account. Every week. Every call.
Orange County Based · Serving Local Service Owners
The Honest Diagnosis
You've been sold a website. Then ads. Then a CRM. None of it talked to each other.
01
The website looks fine — but the phone still rings inconsistently. Pretty, but not converting. You can’t tell which page actually drives a call.
02
Ads cost real money, but you can’t tie a dollar to a booked job. Reports show clicks and impressions. They don’t show revenue.
03
Missed calls turn into missed jobs. No callback, no text-back, no recovery. Every missed lead is $80–$100 in ad spend lit on fire.
04
The slow weeks hit hard and nobody can explain why. Without a system, every revenue swing feels personal. The math is hidden in five different tabs.
Where Are You Today?
Every business sits in one of five stages.
We work with owners in every stage — Lifestyle through 1 Percenters. The pitch changes. The math doesn’t. Find where you stand. Then we’ll talk about how to move up.
Stage
Revenue
Team Size
What You Say (and what you actually need)
01
Lifestyle
$100K – $300K
2–3 people
"I need more leads." Truth: you need the basics in place before more leads will stick.
02
Steady Operation
$300K – $1M
4–10 people
"We need consistency." Truth: predictable flow plus a tighter sales process.
03
7-Figure
Sweet Spot
$1M – $3M
11–25 people
"We're ready to scale." Truth: all three numbers — leads, close rate, avg job price — compounding together.
04
Growth Company
$3M – $10M
26–100 people
"We need to professionalize." Truth: stop chasing every job. Raise the average ticket. Run multi-crew strategy.
04
1 Percenters
$10M+
50+ people
"We need brand and acquisition." Truth: by referral only. Different math, different conversation.
Don’t know your stage yet? That’s the first thing we figure out on a discovery call — and that alone tells you what to fix first.
How The Strategic Leads System Generates Leads
Most local businesses leak in four places at once. We seal all four.
Right now you’re paying for traffic and losing most of it before it ever becomes a job on your calendar. The Strategic Leads System fixes the leak in four places at once — what’s bringing people in, what’s converting them on the website, what’s getting them on the phone, and what’s getting them booked.
01
Capture Demand That Already Exists
Catch every person already searching for your service.
Most owners chase cold attention. We start with the people typing your service into a search bar right now — the warmest possible audience. Targeted, tracked, and tied to a booked job.
02
Show Up When Locals Search
Own the map and the local results — not just page one.
Local intent is the highest-converting traffic on the internet. We rank your Google profile and surrounding pages so the right buyers find you in the moment they need you.
03
Convert Traffic Into Leads
Turn the visit into a form, a call, or a text.
A good site doesn’t just look right — it asks for the lead in the right moment. We rebuild the homepage and key service pages so the visitor knows exactly what to do, and proves you’re the safe choice before they pick up the phone.
04
Convert Leads Into Booked Jobs
Speed-to-lead and missed-call recovery, by design.
Most missed calls never come back. We hand-build a CRM that texts back in under 60 seconds, recovers missed calls within 30 minutes, and tracks every lead — by channel, by service, by zip — through to revenue.
"Cost per booked job goes down every month — because every fix from month 1 keeps working for you in month 3."
— The work compounds. That’s why retainers earn their seat.
Run Your Numbers · Live
Three numbers run your business.
How many leads you get. How many you close. What each job is worth.
Every dollar you'll ever make comes from those three. Move the sliders to your real numbers — then see which one, if you fixed it first, would change your year the most.
Run Your Numbers
Where You Are Today
—
Booked Jobs / Mo
—
Gap to Goal
—
Pick one and see what happens. If you only fixed one of the three numbers, here's what your year looks like:
If You Fixed Leads First (+30%)
—
—
How the system gets you there
Paid ads on the right searches, your Google profile ranking the map pack, and a homepage that turns visits into calls. Most owners see 30–60% more qualified leads in 60 days.
If You Fixed Close Rate First (+10 pts)
—
—
How the system gets you there
Speed-to-lead under 60 seconds. Missed-call recovery within 30 minutes. Every lead lands in your CRM, nothing slips. Most owners pick up 8–15 points just by stopping the bleed.
If You Fixed Avg Job Price First (+20%)
—
—
How the system gets you there
We can't make you charge more — but the system attracts premium buyers and shows you which lead sources bring higher-ticket jobs. Dan's weekly check-in coaches the upsell path and pricing discipline.
All Three Fixed Together
—
—
Your Biggest Opportunity
Right now, the one to fix first is —.
Average job price is the most powerful number to move — most owners ignore it. A 20% price lift compounds faster than 30% more leads, because every dollar is multiplied by close rate AND volume.
Based On Your Numbers
You're standing in
—
—
The one to fix first
—
—
What unlocks the next stage
—
Recommended starting point
——
—
Book a Discovery CallThe First 90 Days
By day 90, the system isn't a project — it's running your business.
Most owners hire an agency and wait six months to see if anything changed. We work the opposite way. Each of the first three months has a clear job, a specific outcome, and something delivered to you in writing.
01
The bleeding stops.
Every lead now lands somewhere it can’t slip. Speed-to-lead under 60 seconds. Missed calls recovered within 30 minutes by automated text and human callback. Your CRM is live and holding every lead, every channel, every source. Your homepage is rebuilt to convert the visit into a call or a form. The leaks you’ve been bleeding on for years close in the first 30 days — not the last.
Miss rate under 15% · Every lead in your CRM within 60 seconds
You get
Day-30 install report. Every system live, every number tracked, every login handed over
02
The signal gets clean.
Thirty days of clean data is the difference between guessing and knowing. By month two, Smart Call Tracking shows exactly which lead sources book jobs and what each booked job actually costs you. Spend that was wasted on channels that look busy but don’t close gets pulled. Spend that converts gets doubled. The phone doesn’t just ring more — it rings with better leads.
30 days of clean cost-per-booked-job data, broken out by channel
You get
Channel performance snapshot. Which sources earn the spend, which ones get cut, what changes next
03
The math compounds.
By day 90, the three numbers in the revenue formula have all moved. Close rate is up from speed-to-lead and missed-call recovery. Qualified leads are up from cleaner targeting and a homepage that converts. Avg job price has started trending up as premium buyers self-select. Every fix from month one is still working for you in month three — and the cost per booked job goes down from here.
Most owners pick up 8–15 close-rate points and 30–60% more qualified leads
You get
Quarter-end review. Revenue formula before vs. after, gap closed, next quarter’s biggest opportunity named
By month four, you decide. Stay on the system as it compounds, or walk away with everything we built handed over. No contracts that trap you. The work earns the seat, every month.
Michael Goodarzi
Co-founder & CEO · 15+ yrs
Dan Brabender
Co-founder & CPO · 12+ yrs
From The Founders
We built this because we got tired of agencies treating local businesses like a campaign.
Michael’s spent 15+ years building websites, lead engines, and dashboards for service businesses. Dan brings 12+ years on the operations side and 25 years in sales. Together we run Digitalift the way we’d want a partner to run our own business.
No account managers, no handoffs, no junior staff learning on your dime. You talk to us. Owner to owner. Every week. Every call.
That’s why we cap the agency at 30 client seats. If we’re going to put our name on it, we’re going to be in the room.
— Michael & Dan
Est. 2018
LLC since 2021 · Anaheim, CA
BBB A+
Accredited since 2021
5.0 Rating
Google + Yelp combined
30 Seats
Hard cap · They earn the seat
What Lands In Month One
Concrete deliverables. No vague "strategy".
Here’s exactly what you get in the first 30 days. Plain English. No tool-name jargon.
01
A homepage that catches every click
The conversion engine the rest of the system feeds. Proof above the fold, owner face on the page, real reviews, and a CTA pattern that asks for the lead at the right moment. Every visitor from Google lands here ready to call.
02
Ready to dominate all of Google's first page
Every lane a local customer might find you in — paid, map pack, organic, plus LSA — opened in month one. Built so when someone in your zip searches your service, your name shows up wherever they look. Not luck. Not one channel doing all the work. The whole front page, by design.
03
Every lead caught, in one place, on your phone
A custom CRM holds every call, text, and form. Auto-text-back in under 60 seconds. Missed-call recovery within 30 minutes. You see every conversation on the truck.
04
Every booked job traced to the channel that earned it
Smart Call Tracking puts a unique number on each lead source so you know which channel produced which job — by service, by zip, by season. No more guessing where the money came from.
05
The whole business on one screen, in plain English
A live dashboard with leads, jobs booked, revenue, and cost per booked job. Updated daily. The math is finally honest — and you can read it in 30 seconds.
06
A real person you can call, every week
15 minutes, owner to owner. What’s working, what’s not, what we’re changing this week. No account manager. No handoffs. No junior staff learning on your dime.
The Whole Business On One Screen
This is what we hand you in month one.
Leads, jobs booked, revenue, and cost per booked job — by channel, by month. Updated daily. The math is finally honest, and you can read it in 30 seconds.
Leads
142
▲ 38% vs last month
Booked Jobs
91
▲ 22% vs last month
Revenue
$318K
▲ 28% vs last month
Cost / Booked Job
$94
▼ 41% since month 1
Booked Jobs by Channel
Last 30 days
CPB Trend
▼ $94
This Week
Sample data shown. Every Digitalift client gets their own live dashboard wired to their lead sources, CRM, and booked-job feed — handed over in writing within 30 days.
How We Work Together
30 client seats. They earn the seat.
There’s one way in, and it doesn’t cost anything. From there, you move at the pace that fits your business — not ours. We don’t sell tiers. We earn them, every 90 days.
01
Start here · Free
A 30-minute call, owner to owner.
No pitch deck. No sales rep. We look at your numbers, tell you what we’d do, and you decide if it’s worth a second conversation. Most owners get more out of this call than the last agency they hired.
If we’re a fit, here’s the path — you decide the pace.
01
Blueprint
Get your numbers straight
A written diagnosis of where every lead comes from and what it actually costs you. The first time the math is honest.
- Lead-source audit (every channel)
- Cost per booked job, today
- Website + Google profile audit
- 90-day plan with priorities
- Written report, owner debrief
02
Foundation
Stop the bleeding.
Get the basics in place so every dollar you spend on leads actually gets caught.
- One reliable lead source live
- Smart Call Tracking, every channel
- Auto-text-back under 60 seconds
- Missed-call recovery active
- Weekly numbers call (15 min)
Most Owners
03
Growth
All three numbers moving.
The full Strategic Leads System — every channel, every call, every dollar tied to a booked job.
- LSA + paid ads + map pack + organic
- Homepage built for conversion
- Custom CRM + speed-to-lead
- Live dashboard, cost per booked job
- Weekly call, owner to owner
04
Command
Everything connected.
For multi-location or multi-crew operators — the system runs whether you’re on the truck or not.
- Everything in Growth, across crews
- Per-location dashboards
- Manager-level reporting
- Quarterly strategy review
- Priority support, same day
No commitment beyond 90 days, ever. If the math isn’t working, we say so out loud and part ways clean.
“
Real Objections, Real Answers
Things owners ask us on the first call.
"How is this different from the agency I tried last year?"
Most agencies run campaigns. We install a system. You get owner-to-owner access — no account managers, no handoffs, no junior staff learning on your dime. And every dollar gets tied to a booked job, not a click. If the math doesn’t work in 90 days, we say so out loud.
"I tried ads. They didn't work. Why would this be different?"
Ads don’t fail in isolation — they leak through the website, the missed calls, and the slow follow-up. We fix the leak in four places at once. If the engine isn’t ready to catch the lead, more spend just lights more money on fire. That’s why we run the math live before we sell anything.
"Do I have to commit to a year?"
No. We work in 90-day cycles. After day 90 you’ll know exactly what every dollar produced and the cost per booked job. If we’re not earning our seat, we say so first.
"How fast will I see results?"
Lead flow improves in 30–60 days as the system comes online. Cost per booked job keeps falling through day 90 — every fix from month 1 is still working for you in month 3. We report the numbers weekly so you’re never guessing.
"My business is too small / too big for this — does it still fit?"
We work with owners in all five stages — Lifestyle through 1 Percenters. The pitch changes. The math doesn’t. The discovery call tells us which stage you’re in and what to fix first. If we’re not the right fit, we’ll tell you on that call.
The Honest Pitch
Right now you're paying for traffic and losing most of it before it ever becomes a job on your calendar.
The Strategic Leads System fixes the leak in four places at once — what’s bringing people in, what’s converting them on the website, what’s getting them on the phone, and what’s getting them booked. By day 90 you’ll know exactly what every dollar produced, and the cost per booked job will be the lowest you’ve ever seen — because every fix from month 1 is still working for you in month 3.
No pitch deck. No sales rep. 30 minutes, owner to owner.